Monday, July 16, 2012

The DREAM Hotel is a Pioneer on South Beach

By Joseph Zolobczuk, MS Ed., Director of Education & Research

This week, the Dream Hotel became the first luxury destination on South Beach to train their entire front office staff and concierges as part of the Pink Flamingo Certification Program. Conceived by Steve Adkins of the MDGLCC and in collaboration with YES Institute, the Pink Flamingo program gives access to creating a welcoming experience for gay, transgender, and all Miami Beach visitors, residents, employees, and families.

YES Institute was invited by Dream Hotel to provide an educational dialogue focusing on gender and orientation as part of Pink Flamingo Certification Program. The Dream Hotel staff had the opportunity to be open and honest about these topics and sharpen communication skills to create a greater relatedness with guests. Committed to making a shift as an entire hotel, staff reflected on ways they could bring customer service to a whole new level.

After the dialogue, the staff shared: 

“I gained knowledge on language which will help me better address guests.”

“It definitely had an impact on me. Sky's story is very touching.”

“I found it very important for the type of work I do, and for human rights in general.”

The professionalism and ease with which staff can learn to deal with various situations can make all the difference in a customers experience. The Dream Hotel is taking the lead to achieve extraordinary standards for all of their guests.

Dream Hotel staff with YES Institute.

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